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PURCHASE/REJECT DECISION FACTORS OF COMPUTER-ASSISTED INSTRUCTION PROGRAMS BY HEALTH SCIENCES FACULTY
By Lisa McGuire, Dawn Littleton and Mary Mueller



INTRODUCTION

The University of Minnesota Bio-Medical Library's education technology program purchases computer-assisted instruction (CAI) software for curriculum support of health sciences courses. CAI purchase decisions are made after preview by a faculty member and a librarian. Purchased software is housed in the Core Collection and Reserve locations within the library. At the library, 77 CAI programs were previewed for purchase consideration between 1996-1998. Analysis of the comments made by health sciences faculty during the preview process suggests some of the factors used when choosing a CAI title for curriculum support.




HISTORY

A review of the recent literature contains revelations about the lack of information available on the process of evaluating CAI for student use or the decisions that factor into a purchase/reject decision about CAI.

In the last decade, the process of CAI preview has been described and discussed by several authors. For instance, in a study about published software reviews, Hardin & Patrick (1998 p.210) concluded that due to incomplete information about a software's content and terminology, medical educators would face difficulty in making purchase decisions. Similarly, Glenn (1996 p.253) concluded that the information in published abstracts, as well as vendor materials, lacked critical information important to purchase decisions. Glenn proposed using a Consumer Reports style consumer-oriented model of CAI programs that features defining learning objectives, analyzing content and utilizing students to conduct previews. Huber and Giuse (1995 p. 295) published an evaluation form employed at Vanderbilt University Medical Center. This form is in two parts and employed two reviews: a technical review by a systems staff or librarian and a content review by an instructor, which included the instructor's prior experiences with technology.

The literature suggests that previews may be a routine procedure in the collection development of CAI. However, there appears to be little information published about actual faculty purchase/rejection decision factors resulting from CAI previews. Miller & Wolf (1996 p.115) listed a few rejection factors of CAI. These included poor content, mediocre pedagogic design and inconsistency with course objectives. Unfortunately, neither a complete list of factors, nor the factors leading to purchase were provided. This paper is intended to add to the body of literature concerning purchase/reject decision factors in the academic health sciences. The information may be valuable to librarians and health sciences faculty as well as to developers of instructional software.




METHODOLOGY

Between 1996-1998, 77 software programs were previewed prior to a purchase or reject decision. The media bibliographer forwarded a preview form along with notices of new software titles to appropriate faculty members in health sciences departments of the Academic Health Center. These notices came from publisher catalogs, vendor announcements and reviews.

The faculty member returned the form to the bibliographer indicating which title(s) they wished to preview. Arrangement was made with the vendor to acquire a copy of the software for a preview period. Once the software was installed for preview in the library an appointment was made with the faculty member.

The coordinator of education technology, often with the media bibliographer, attended the preview with the faculty member to assist in the evaluation process and to respond to problems or questions the faculty member had. The following information was relayed to the previewer:

  • The software was considered for purchase.
  • The library was willing to purchase it with library funds upon the recommendation of the faculty.
  • The library requested that any purchased software would become required or strongly recommended for a specific course.

After the preview, the faculty member was asked to complete the Instructional Media Preview Evaluation Form (Form 1) recording:

  • Positive and negative impressions of the software.
  • If they recommend the title for purchase.
  • The course in which the software would be used if the software were to be purchased.

    After two years of collecting completed forms, the forms were divided into two groups: 'purchased' software and 'rejected' software. Evaluation forms without comments were not used. This left 43 completed reviews of purchased CAI programs and 34 completed reviews of rejected CAI programs. Comments, consisting of phrases and sentences on the evaluation forms, were placed into two categories: forms for recommending and forms for declining purchase. Within these categories comments were sorted into related groups. Illegible comments and comments with ambiguous meanings were not recorded. This resulted in four comments from the purchased group being eliminated.

    Each comment on the evaluation form was read and placed into a group. For example, if a comment was 'good graphics for student use' this was placed into the group about 'good graphics/images/sound.' The recording and tallying of all comments was done for both groups.

    
    
    
    
    RESULTS

    There were 107 comments for the 43 programs that were recommended and 41 comments for the 34 programs that were rejected. Comments for all previewed and purchased titles and then all previewed and rejected titles were sorted into related groups, counted and evaluated.

    Evaluation of comments about purchased CAI programs
    Groups for purchased software consisted of comments about content, image/sound quality, test or quiz features, navigability, appropriateness for course, test or board review preparation, critical thinking skills, speed, balance of images with text, currency of material, search capabilities, references, ability to compliment other course material and level of fun.

    Analysis of comments for purchased CAI programs

    • 32 (29.9%*) Content quality. Comments on the program's content. These were statements about content quality (ex. 'Very well done case study with rich details.'), accuracy (ex. 'The information appears to be accurate and up-to-date.'), and clarity (ex. 'Clear explanations of complex information with focus on nursing role.'). These statements show that the faculty member thought the program succeeded in effectively conveying the scope of the topic.
    • 18 (16.9%*) Image use/quality. Comments on the quality, number, or appropriate use of images/graphics/videos/sound files. (ex. 'Excellent images.').
    • 12 (11.2%*) Exam/quiz features. Comments on quizzes, exam questions, or other test features included in the software. (ex. 'Very good exam.').
    • 12 (11.2%*) Navigability. Comments on navigability (ex. 'Easy to use.' 'User-friendly.').
    • 10 (9.3%*) Appropriate content for course/grade level. Comments on content being appropriate for a specific course (ex. 'Case studies appear to have merit for our current course N5000.' ), grade level (ex.'Will recommend to 2nd year medical students.'), or group of learners.
    • 5 (4.7%*) Appropriate content for board/test review. Comments on content being suitable for board review, course review or test preparation. (ex. 'Good review for didactic classroom material.').
    • 4 (3.7%*) Promotes learning. Comments on how CAI promotes learning or critical thinking (ex. 'Using this program will be valuable in promoting students' use of critical thinking skills & applying knowledge from the texts.').
    • 4 (3.7%*) Balanced content. Comments on good balance of text/images.
    • 3 (2.8%*) Speed issues. Comments on speed (ex. 'Program or sections load quickly.').
    • 2 (1.9%*) Current awareness. Comments on content containing current material.
    • 2 (1.9%*) Search function. Comments on search capabilities (ex. 'Good search capacity.' & 'Search methods only fair.').
    • 2 (1.9%*) Lack of references. Comments noting the lack of references within the content.
    • 1 (0.9%*) Integrative course material. Comment on how the CAI program compliments other information sources (lectures, textbooks and assignments).
    • 1 (0.9%*) Fun. Comment on how program was fun to use.

    Table 1. Purchased CAI Program Comments
    Number of Comments Concepts
    32 Content Quality
    18 Image Quality/Use
    12 Exam/Quiz Features
    12 Navigability
    10 Course/Grade Level
    5 Board/Test Review
    4 Promotes Learning
    4 Balanced Image/Text
    3 Speed
    2 Current Awareness
    2 Search Function
    1 Integrative Course Material
    1 Fun to Use

    
    
    
    
    Evaluation of comments about rejected CAI programs
    The groups for rejected software consisted of comments about content, interactivity, amount of visual content, intended audience, navigability and image quality.
    • 11 (26.8%*) Content quality. Comments on content's quality, accuracy or clarity. (ex. 'Not consistent with current guidelines.', ex. 'Omissions are numerous.').
    • 7 (17.0%*) Interactivity. Comments on levels of interactivity (ex. 'No student interaction.').
    • 7 (17.0%*) Image use. Comments on inappropriate number of images/video (6 comments said too few, 1 comment said too many).
    • 6 (14.6%*) Inappropriate content. Comments on content being inappropriate for intended audience (ex. 'Inadequate even for undergraduate anatomy.').
    • 3 (7.3%*) Navigability. Comments on navigation issues (ex. 'Too difficult to progress, change course and get out of program.').
    • 3 (7.3%*) Image quality. Comments on poor-quality images and/or screen difficult to read.
    • 2 (4.9%*) Speed. Comments on speed (ex.'Slow.').
    • 1 (2.4%*) Search function. Comment on lack of a search function.
    • 1 (2.4%*) Instructional value. Comment on program having limited instructional value.

    Table 2. Rejected CAI Program Comments
    Number of Comments Concepts
    11 Content Quality
    7 Interactivity
    7 Image Use
    6 Inappropriate content
    3 Navigability
    3 Image Quality
    2 Speed
    1 Search Function
    1 Instructional Value

    
    
    
    
    CONCLUSION

    Hardin & Patrick (1998 p.208) divided software evaluation methods into three areas: practical aspects, content and empirical data. The factors that faculty used to determine a program's instructional value consisted of "content" and "practical aspects."

    Content issues concern the scope of a topic and effectiveness of the CAI program in presenting the material to the intended audience. The vast majority (%) of comments for both purchased and rejected CAI programs referred to issues of content. There were 148 total comments between the purchased and rejected evaluation forms. Of these, 118 (79.7%) (91 purchase, 27 reject) referred to the program's content. Thirty comments were on practical aspects (16 purchase, 14 reject).

    This data suggests that faculty members consider the content of the program to be the most important aspect when considering the suitability of CAI software for a course. For purchased software, content quality & accuracy was mentioned the most (32 times), followed by use of images/graphics/video/sound (18), quiz/test/exam features (12) and content appropriate for specific course/grade level (10). In contrast, practical aspects generated only 16 total comments, with the most (12) on the CAI program's 'user-friendliness' or navigation issues.

    The focus on content as the most important aspect also can be seen when reviewing the rejected CAI comments. Reviewers noted the lack of essential knowledge/information (6), inappropriate content for user (6), lack of good images (6) and found content inconsistent with current standards/practices (4). Navigation issues again made up the majority of practical comments (3), followed by speed (2), lack of a search function (1) and a difficult to read screen display (1).

    To conclude, comments made by health sciences faculty at the University of Minnesota indicate that content issues are the most important factor when previewing CAI programs for curriculum use, followed by image quality and then navigability.

    
    
    
    
    REFERENCES

    Glenn, Jerry. 1996. "A Consumer-Oriented Model for Evaluating Computer-assisted Instructional Materials for Medical Education." Academic Medicine 71:251-255.

    Hardin, Laura, and Timothy B. Patrick. 1998. "Content Review of Medical Educational Software Assessments." Medical Teacher 20:207-211.

    Huber, Jeffrey T., and Nunzia B. Giuse. 1995. "Educational Software Evaluation Process." Journal of the American Medical Informatics Association 2:295-296.

    Miller, Judith and Frederic Wolf. 1996. "Strategies for Integrating Computer-based Activities Into Your Educational Environment: A Practical Guide." Journal of the American Medical Informatics Associtation 3:112-117.

    
    
    
    
    FORM 1

    This is the percentage of the specified group (i.e. content) to all comments in the respective (purchased rejected columns).
    
    
    
    
    Lisa A. McGuire, Acquisitions Assistant, Bio-Medical Library, University of Minnesota.

    Dawn M. Littleton, Coordinator of Education Technology, Bio-Medical Library, University of Minnesota.

    Mary G. Mueller, Associate Professor Emeritus, formerly Head of Information Education, Bio-Medical Library, University of Minnesota.

    
    
    
    
    Copyright 1999 Lisa A. McGuire, Dawn M. Littleton, Mary G. Mueller. All rights reserved. Commercial use requires permission of the author and the editor of this journal.

    The author and editors do not maintain links to World Wide Web resources.

    
    
    
    
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    ISSN 1069-6792
    Revised: 10/5/99
    URL: http://wings.buffalo.edu/publications/mcjrnl/v6n2/hslcai.html