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PURCHASE/REJECT DECISION FACTORS OF COMPUTER-ASSISTED INSTRUCTION PROGRAMS BY HEALTH SCIENCES FACULTY By Lisa McGuire, Dawn Littleton and Mary Mueller INTRODUCTION The University of Minnesota Bio-Medical Library's education technology program purchases computer-assisted instruction (CAI) software for curriculum support of health sciences courses. CAI purchase decisions are made after preview by a faculty member and a librarian. Purchased software is housed in the Core Collection and Reserve locations within the library. At the library, 77 CAI programs were previewed for purchase consideration between 1996-1998. Analysis of the comments made by health sciences faculty during the preview process suggests some of the factors used when choosing a CAI title for curriculum support. HISTORY A review of the recent literature contains revelations about the lack of information available on the process of evaluating CAI for student use or the decisions that factor into a purchase/reject decision about CAI. In the last decade, the process of CAI preview has been described and discussed by several authors. For instance, in a study about published software reviews, Hardin & Patrick (1998 p.210) concluded that due to incomplete information about a software's content and terminology, medical educators would face difficulty in making purchase decisions. Similarly, Glenn (1996 p.253) concluded that the information in published abstracts, as well as vendor materials, lacked critical information important to purchase decisions. Glenn proposed using a Consumer Reports style consumer-oriented model of CAI programs that features defining learning objectives, analyzing content and utilizing students to conduct previews. Huber and Giuse (1995 p. 295) published an evaluation form employed at Vanderbilt University Medical Center. This form is in two parts and employed two reviews: a technical review by a systems staff or librarian and a content review by an instructor, which included the instructor's prior experiences with technology. The literature suggests that previews may be a routine procedure in the collection development of CAI. However, there appears to be little information published about actual faculty purchase/rejection decision factors resulting from CAI previews. Miller & Wolf (1996 p.115) listed a few rejection factors of CAI. These included poor content, mediocre pedagogic design and inconsistency with course objectives. Unfortunately, neither a complete list of factors, nor the factors leading to purchase were provided. This paper is intended to add to the body of literature concerning purchase/reject decision factors in the academic health sciences. The information may be valuable to librarians and health sciences faculty as well as to developers of instructional software. METHODOLOGY Between 1996-1998, 77 software programs were previewed prior to a purchase or reject decision. The media bibliographer forwarded a preview form along with notices of new software titles to appropriate faculty members in health sciences departments of the Academic Health Center. These notices came from publisher catalogs, vendor announcements and reviews. The faculty member returned the form to the bibliographer indicating which title(s) they wished to preview. Arrangement was made with the vendor to acquire a copy of the software for a preview period. Once the software was installed for preview in the library an appointment was made with the faculty member.
The coordinator of education technology, often with the media
bibliographer, attended the preview with the faculty member to assist
in the evaluation process and to respond to problems or questions the
faculty member had. The following information was relayed to the
previewer:
After the preview, the faculty member was asked to complete the Instructional Media Preview Evaluation Form (Form 1) recording: After two years of collecting completed forms, the forms were divided into two groups: 'purchased' software and 'rejected' software. Evaluation forms without comments were not used. This left 43 completed reviews of purchased CAI programs and 34 completed reviews of rejected CAI programs. Comments, consisting of phrases and sentences on the evaluation forms, were placed into two categories: forms for recommending and forms for declining purchase. Within these categories comments were sorted into related groups. Illegible comments and comments with ambiguous meanings were not recorded. This resulted in four comments from the purchased group being eliminated. Each comment on the evaluation form was read and placed into a group. For example, if a comment was 'good graphics for student use' this was placed into the group about 'good graphics/images/sound.' The recording and tallying of all comments was done for both groups. RESULTS There were 107 comments for the 43 programs that were recommended and 41 comments for the 34 programs that were rejected. Comments for all previewed and purchased titles and then all previewed and rejected titles were sorted into related groups, counted and evaluated.
Evaluation of comments about purchased CAI programs
Analysis of comments for purchased CAI programs
Table 1. Purchased CAI Program Comments
Evaluation of comments about rejected CAI programs The groups for rejected software consisted of comments about content, interactivity, amount of visual content, intended audience, navigability and image quality.
Table 2. Rejected CAI Program Comments
CONCLUSION Hardin & Patrick (1998 p.208) divided software evaluation methods into three areas: practical aspects, content and empirical data. The factors that faculty used to determine a program's instructional value consisted of "content" and "practical aspects." Content issues concern the scope of a topic and effectiveness of the CAI program in presenting the material to the intended audience. The vast majority (%) of comments for both purchased and rejected CAI programs referred to issues of content. There were 148 total comments between the purchased and rejected evaluation forms. Of these, 118 (79.7%) (91 purchase, 27 reject) referred to the program's content. Thirty comments were on practical aspects (16 purchase, 14 reject). This data suggests that faculty members consider the content of the program to be the most important aspect when considering the suitability of CAI software for a course. For purchased software, content quality & accuracy was mentioned the most (32 times), followed by use of images/graphics/video/sound (18), quiz/test/exam features (12) and content appropriate for specific course/grade level (10). In contrast, practical aspects generated only 16 total comments, with the most (12) on the CAI program's 'user-friendliness' or navigation issues. The focus on content as the most important aspect also can be seen when reviewing the rejected CAI comments. Reviewers noted the lack of essential knowledge/information (6), inappropriate content for user (6), lack of good images (6) and found content inconsistent with current standards/practices (4). Navigation issues again made up the majority of practical comments (3), followed by speed (2), lack of a search function (1) and a difficult to read screen display (1). To conclude, comments made by health sciences faculty at the University of Minnesota indicate that content issues are the most important factor when previewing CAI programs for curriculum use, followed by image quality and then navigability. REFERENCES
Glenn, Jerry. 1996. "A Consumer-Oriented Model for Evaluating
Computer-assisted Instructional Materials for Medical Education." Academic
Medicine 71:251-255.
Hardin, Laura, and Timothy B. Patrick. 1998. "Content
Review of Medical Educational Software Assessments." Medical Teacher
20:207-211.
Huber, Jeffrey T., and Nunzia
B. Giuse. 1995. "Educational Software Evaluation Process." Journal of
the American Medical Informatics Association 2:295-296.
Miller, Judith and Frederic Wolf. 1996. "Strategies for
Integrating Computer-based Activities Into Your Educational
Environment: A Practical Guide." Journal of the American Medical
Informatics Associtation 3:112-117.
Dawn M. Littleton, Coordinator of Education Technology, Bio-Medical
Library, University of Minnesota.
Mary G. Mueller, Associate Professor Emeritus, formerly Head of
Information Education, Bio-Medical Library, University of Minnesota.
The author and editors do not maintain links to World Wide Web
resources.
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