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Programs and Courses

Certificate Program

PUBLIC RELATIONS/ADVERTISING

This program is designed to develop entry-level competencies in public relations and advertising for the private or public sector. It is intended to train generalists, rather than specialists, by providing practical knowledge, applications, and evaluative ability in a wide range of areas.

Requirements

COM 441 Public Relations
COM 443 Principles and Techniques of Advertising
MFC 274 Applied Marketing Techniques
PLUS the following:

Group l
Choose one of the following courses:

COM 447 Communication Graphics
COM 448 Graphic Reproduction Procedures
COM 453 Advanced Public Relations
COM 455 Advanced Advertising

Group 2
Choose two of the following courses (or the two remaining courses from Group 1):

COM 231 Principles of Persuasion
COM 398 Journalism
COM 449 Promotional Writing
COM 490 TV Newscasting