Recipe for Success Theme This year’s campaign theme, “Recipe for Success” should serve not only as a motivator for givers, but also as a springboard for numerous creative and enjoyable campaign events. Just as a food recipe depends on the right mix of ingredients, with each ingredient playing a key role in the final product, UB’s SEFA campaign depends on a heaping measure of caring by all members of the campus community. The participation of each leader, liaison, and contributor is essential to our campaign success. Our sub-theme, “UB’s Campaign for the Community,” is a simple means of describing what SEFA is, with our community including local, state, national, and even international programs and agencies that provide essential services for people in need.

Campaign Emphases In keeping with our food themes, and borrowing from Chef Emeril Lagasse, the primary campaign message we would like for liaisons to communicate this year is to encourage employees to “kick it up a notch!” The new campaign form includes check boxes for employees to increase their last year’s gift by $2, $5, or $10 per pay period. Do you realize that if every contributor to last year’s campaign would simply increase their last year’s gift by $2 per pay period, the UB campaign this year would come close to raising $1 million? As always, we want to encourage non-givers to become contributors to the campaign, and the $2 per pay period giving level is a great place to encourage them to start. Finally, leadership giving makes up more than 50% of UB’s overall campaign success. Where appropriate, please encourage employees to consider kicking it up to a leadership level of giving: Leadership ($1,000 or more) Pacesetter ($500 - $999) Booster ($150 - $499) UB Gold (1% or more of gross salary)

Last Modified: Wednesday, 17-Oct-2001 11:04:40 EDT
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