Chapter 6 Study Guide

Key Concepts

• valid measures of motivational strength
• parallels between measures of motivational strength traditionally used in laboratory studies and those that might be used to study human drug addiction in a 'naturalistic' setting
• inadequacies of response frequency as a measure of motivational strength
• contrast drive-reduction and incentive motivation theories
• role of priming stimuli in appetitive motivation
• role of 'hunger' in T-maze learning
• similarities between motivation for addictive drugs and normal appetitive motivational processes
• similarities between drive-reduction theory and traditional Freudian psychoanalytic theory