The Marketing-IS Interface
Over the past few years there has been a growing interest being taken by
marketing professionals in information systems. No doubt the world Wide
Web is one of the foremost things on their mind but not the only thing.
The following links are meant to act as a starting point for researchers
to seek to understand and explore the growing intimacy between marketing
and information systems.
This site is being developed and maintained by the Ph.D.
Students web team at the School of Management, SUNY at Buffalo, NY 14260,
USA:
(in alphabetical order) Sudip Bhattacharjee,
Sanjog Misra,
A. F. Salam,
Raghu Santanam and
Bao Min Shao,
under the supervision of Prof. H. R. Rao.
© 1996 Department of Management Science and Systems, State University of
New York, Buffalo, NY 14260.
Under heavy
construction.